Aires Tech and Canada Basketball Join Forces to Revolutionize EMF Protection in Sports
In a world where humans and high-volume digital connections are increasingly intertwined, concerns about the long-term health effects of ubiquitous electromagnetic frequency (EMF) sources are growing. Today, Canada Basketball announced a groundbreaking partnership with Aires Tech to raise awareness of EMF protection ahead of a historic summer on the court.
The Partnership Announcement
The agreement names American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF) (“Aires Tech” or “Aires”) as Canada Basketball’s Official Partner and Official EMF Protection Technology Partner. This collaboration underscores a significant step in Aires Tech’s dedication to performance and wellness innovation. The partnership includes exclusive marketing rights, a co-branded content series, inside access to Canada Basketball, and various product promotion opportunities.
Aires Tech: Innovating EMF Protection
Aires Tech is at the forefront of developing innovative solutions for EMF protection. The company’s mission is to enhance well-being and environmental safety through science-led innovation, education, and advocacy. Their proprietary silicon-based resonator technology is designed to protect against the harmful effects of electromagnetic radiation (EMR), making it a crucial addition to the health and wellness landscape.
Why EMF Protection Matters
Electromagnetic fields (EMF) are generated by various electronic devices, including cellphones, computers, baby monitors, and Wi-Fi networks. With the rapid expansion of high-speed 5G networks, the potential health risks associated with prolonged EMF exposure are becoming more significant. Studies suggest that EMF exposure can lead to various health issues, making protective technology like Aires Tech’s essential for modern living.
Marketing Rights and Promotional Activities
The multi-year marketing partnership grants Aires Tech exclusive logo usage, promotional rights, and activation opportunities. This enables Aires Tech to amplify its presence and support across Canada’s basketball community. Fans can expect to see Aires Tech prominently featured in promotional materials and events, further solidifying its brand in the health and wellness sector.
Co-Branded Content Series
Aires Tech and Canada Basketball will collaborate on a co-branded content series that showcases Aires’ performance-boosting EMF protection technology. This series will include brain science demonstrations with Canada Basketball athletes by noted neuroscientist Dr. Nicholas Dogris. Exclusive footage from national team training camps will highlight the benefits of EMF protection for athletes, featuring Canada Basketball personalities such as athletes, coaching staff, and medical experts.
Inside Access to Canada Basketball
As part of the partnership, Aires Tech will offer exclusive VIP hospitality experiences. These experiences will grant fans, employees, investors, and other stakeholders unprecedented access to players and closed practices. This initiative aims to forge stronger connections between basketball enthusiasts and their favorite Canada Basketball teams and athletes.
Product Promotion and Discounts
Aires Tech is kicking off the partnership with a 25% discount offer on all its products using the promo code “COMPETE” until August 31, 2024. This promotion is just the beginning, with additional discounted Aires products expected at future Canada Basketball events. Fans are encouraged to take advantage of these offers to experience the benefits of EMF protection firsthand.
Performance and Wellness Benefits
Josh Bruni, CEO of Aires Tech, emphasizes the company’s commitment to improving performance in play, thought, and sleep through EMF protection. “Partnering with Canada Basketball allows us to engage their fans and equip players with advanced radiation-modulation technology,” says Bruni. Aires Tech’s peer-reviewed research shows significant benefits in areas crucial to athletic performance, including improved sleep quality, recovery times, and cognitive function. By showcasing these benefits in competitive environments, Aires Tech validates its technology and its potential to improve lives across society.
Canada Basketball’s Perspective
Michael Bartlett, President & CEO of Canada Basketball, expresses excitement about the partnership. “We pride ourselves in working with Canadian companies and companies founded by Canadians,” Bartlett states. He highlights the unique opportunity to do something special this summer and beyond, using basketball to create national rallying moments for Canadians. By partnering with Aires Tech, Canada Basketball looks forward to exploring how EMF modulation technology can accelerate recovery and enhance overall well-being for athletes at all age levels.
Aires Tech’s Sports Partnerships
The Canada Basketball partnership marks Aires Tech’s second major sports collaboration in recent months. In June, Aires Tech announced a multi-year global marketing alliance with UFC, aimed at promoting health and wellness messages to UFC athletes and its 700 million fans worldwide. These strategic alignments with respected sports entities showcase how Aires Tech’s products can support optimal performance and well-being in high-stress environments.
The Role of John Tavares and #AiresAthletes Campaign
Canadian-born hockey star John Tavares is a prominent figure in Aires Tech’s #AiresAthletes campaign. Tavares joined the campaign, which American Aires first announced on March 5, 2024, alongside UFC athlete Maycee “The Future” Barber. This campaign highlights the real-world applicability and effectiveness of Aires Tech’s EMF protection technology in various sports disciplines.
Future Prospects and Growth
Looking ahead, Aires Tech aims to continue expanding its reach and influence in the health and wellness sector. The company plans to leverage its partnerships with prominent sports figures and organizations to further validate and promote its EMF protection technology. As awareness of EMF risks grows, Aires Tech is well-positioned to meet the increasing demand for effective protective solutions.
Conclusion
The partnership between Aires Tech and Canada Basketball represents a significant milestone in the intersection of sports and technology. By bringing advanced EMF protection to the forefront, this collaboration not only enhances athletic performance but also promotes overall well-being. As Aires Tech continues to innovate and expand, the impact of their technology on sports and everyday life is set to grow, offering a safer, healthier future for all.
